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thinking outside the box
Thinking outside the box (also thinking out of the box〔() 〕〔()〕 or thinking beyond the box) is a metaphor that means to think differently, unconventionally, or from a new perspective. This phrase often refers to novel or creative thinking. The term is thought to derive from management consultants in the 1970s and 1980s challenging their clients to solve the "nine dots" puzzle, whose solution requires some lateral thinking.〔
The catchphrase, or cliché, has become widely used in business environments, especially by management consultants and executive coaches, and has been referenced in a number of advertising slogans. To think outside the box is to look further and to try not thinking of the obvious things, but to try thinking of the things beyond them.
==Analogy==
A simplified definition for ''paradigm'' is a habit of reasoning or a conceptual framework.
A simplified analogy is "the box" in the commonly used phrase "thinking outside the box". What is encompassed by the words "inside the box" is analogous with the current, and often unnoticed, assumptions about a situation. Creative thinking acknowledges and rejects the accepted paradigm to come up with new ideas.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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